Keyword Research-Led SEO Strategy and Content Optimisation
Advanced SEO Strategy
92% of traffic goes to the results on the first page of search engines. Establishing a comprehensive and advanced SEO strategy is important for your business to rank higher in search results and be found by relevant users.
Our award-winning team of SEO experts helps businesses increase organic traffic and drive sales by conducting an in-depth market analysis, recognising customer key pain points, and applying keyword and content strategies that deliver consistent results.
GrowthOps’ customer-driven, research-led approach has not only helped clients rank high in search engines, but also helped them increase business value by staying relevant and building credibility.
Our Research-Based Approcah
Property Diagnostics
We map business objectives with existing concerns on targeted properties. Our comprehensive audit process helps identify challenges in each property so they can be addressed separately.
Market Analysis
We analyse industry and product search trends across all relevant categories, and craft strategies that goes beyond keywords.
Strategies
Define and Acquire:
Red Ocean SEO Strategy
A keyword research-led SEO strategy that caters to current market competition.
Defining keywords, user intent and mapping are key parts of Red Ocean SEO strategy.
All SEO activities are defined based on the current visibility of these keywords and how to improve them.
Analyse and Adopt:
Blue Ocean SEO Strategy
Creation of demand and ample opportunity for growth.
Defining market space, customer segment, and “key job to be done” are key parts of Blue Ocean SEO strategy.
Creation of content plan based on existing pillars around market demand and customer pain points instead of keyword search volume.
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Keyword Research
Discovering the current market demand
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Keyword Mapping
Mapping the discovered keyword to existing and new content
Market Segmentation
Understanding the market and customer segment by identifying the key job to be done by the user and services offered by the business
Housekeeping and Internal Linking
Organising website hierarchy, and interlinking of all products across owned media
Technical Audit
Building the strongest backbone by ensuring that not only search engine spiders can crawl your site but understand the context to put the best possible version in front of the client
On-Page SEO
Optimising content, meta tags, and other elements on your site’s pages
Off-Page SEO
Extending the mapping beyond your website to build authority
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Outreach
Relentlessly improve domain authority and E.A.T. score
You’ll be in good company
GrowthOps is a partner committed to the long game. We’ve maintained successful long-term partnerships with leading organisations across the region to reinvent growth, unlock potential and make brands work harder.